Pay-per-click may not sound like a smart way to do business, but it was actually an excellent way to get people to look at your website, and stay on as a potential customer
When my online marketing specialists told me about pay-per-click, I didn’t think it would be right for me. I had a new HVAC company, and I had little money in the coffers. I was struggling to get started, and I told him I didn’t want to pay for someone to click on my website, and I would need to pay for it, whether they read the website. He told me that 1 person clicking on the ad and staying long enough to be interested was one more potential customer. I paid very little for those clicks. If I paid twenty cents per click and had 100 people click, that would only be $20.00. If one of those 100 people signed up for information and asked a question, that would be a potential customer. He asked me how much revenue I would make from one customer, even if they just wanted their furnace or air conditioning unit cleaned? I figured it would be at least 5 times more than the $20.00. He said that if you time that by 10 customers out of every 1000 clicks, I would be ahead of the game. Pay-per-click may not sound like a smart way to do business, but it was actually an excellent way to get people to look at your website, and stay on as a potential customer. He just needed an excellent website that would attract attention within three seconds, and he promised he could build an HVAC website that would keep their attention for longer than fifteen seconds.
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