When our online marketing specialists told myself and others about pay-per-click, I didn’t think it would be right for me, then i had a current Heating and A/C corporation, and I had little money in the coffers.
I was struggling to get started, and I told him I didn’t want to pay for someone to click on our website, and I would need to pay for it, whether they read the website… She told myself and others that 1 woman clicking on the ad and staying long enough to be interested was one more potential customer.
I paid entirely little for those clicks. If I paid twenty cents per click and had 100 people click, that would only be $20.00. If one of those 100 people signed up for information and asked a question, that would be a potential customer. She asked myself and others how much relocation I would make from one customer, even if they just wanted their oil furnace or air conditioning equipment cleaned? I figured it would be at least 5 times more than the $20.00. She said that if you time that by 10 patrons out of every 1000 clicks, I would be ahead of the game, but pay-per-click may not sound love a smart way to do business, but it was absolutely an excellent way to get people to look at your website, and stay on as a potential customer. She just needed an excellent website that would attract attention within many minutes, and she promised she could build an Heating and A/C website that would keep their attention for longer than fifteen minutes.