Nowadays, social media has become a section of everyday activities and even more of a company tool; I have been in the marketing company for over a decade… To succeed in my profession, I have immersed myself in social media, cutting our marketing budget by an enjoyable margin. The other day, an HVAC company came to myself and others to request marketing for their up-to-date HVAC equipment. The HVAC brand developed a quality HVAC system with up-to-date HVAC technology, and they wanted a dramatic introduction to reach residents of our town and others, however before creating a suitable marketing plan, I researched the corporation’s position in society. Though almost everyone knows what HVAC companies do, I needed to guess what the corporation’s selling point was. This corporation has been busy operating for seventy years, offering quality help with indoor comfort to millions of residents. Its HVAC professionals were highly rated for providing quality services and advice in HVAC repair… After brainstorming with my team, my pal and I devised another plan to use 1 social media influencer to make a viral video introducing the corporation and the up-to-date HVAC unit. The influencer made a video showing how freezing it gets in our town and then illustrated the HVAC repairman handling the HVAC upgrade to provide quality comfort, and he described the thermostat laboring on his smartphone and promoted the HVAC providers, within a week, the video had amassed thousands of views. I helped the influencer make the video and learned much about the influencer’s work and the process they use to develop a good-quality video. It was definitely a lot of information, but also easily useful. I started posting videos on my social sites to advertise my work and gradually acquired followers.