Nowadays, social media has become part of everyday activities and even more of a business tool. I have been in the marketing business for over a decade. To succeed in my profession, I have immersed myself in social media, cutting our marketing budget by a good margin. The other day, an HVAC business came to me to request marketing for their new HVAC equipment. The HVAC brand developed a quality HVAC system with new HVAC technology, and they wanted a dramatic introduction to reach residents of our town and others. Before creating a suitable marketing plan, I researched the company’s role in society. Though everyone knows what HVAC companies do, I needed to know what the company’s selling point was. This company has been operating for seventy years, offering quality help with indoor comfort to millions of residents. Its HVAC professionals were highly rated for providing quality services and advice in HVAC maintenance. After brainstorming with my team, we devised an idea to use one social media influencer to make a viral video introducing the company and the new HVAC unit. The influencer made a video showing how cold it gets in our town and then illustrated the HVAC repairman handling the HVAC installation to provide quality comfort. He described the thermostat working on his smartphone and promoted the HVAC providers. Within a week, the video had amassed thousands of views. I helped the influencer make the video and learned much about the influencer’s work and the process they use to develop a good-quality video. It was a lot of information, but also very useful. I started posting videos on my social sites to advertise my work and gradually gained followers.